Privacy Policy

1. Introduction

Welcome to Vector Analytics ("we," "our," or "us"). We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our analytics platform.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

• Email address
• Name
• Password (encrypted)
• Company information (optional)

2.2 Analytics Data

We collect and process analytics data including:

• Website visitor behavior and interactions
• UTM parameters and campaign tracking data
• Device and browser information
• IP addresses (anonymized)
• Referral sources
• Page views and session data

2.3 E-commerce Data

When you connect your e-commerce platform (e.g., Shopify), we collect:

• Order information (order ID, value, items)
• Customer information (anonymized)
• Transaction data
• Product catalog information

2.4 Advertising Platform Data

When you connect advertising platforms (e.g., Facebook Ads, Google Ads), we access:

• Campaign, ad group/set, and ad performance metrics
• Spend and conversion data
• Ad creative information
• Campaign settings and targeting information
• Customer ID and account information

3. How We Use Your Information

We use the collected information for:

• Analytics and Reporting: To provide you with insights about your marketing performance and customer behavior
• Attribution Modeling: To help you understand which marketing channels drive conversions
• Campaign Optimization: To automatically optimize your advertising campaigns (e.g., auto-injecting UTM parameters)
• Service Improvement: To improve and enhance our platform features
• Communication: To send you service updates, security alerts, and support messages
• Compliance: To comply with legal obligations and enforce our terms

4. How We Share Your Information

4.1 Third-Party Integrations

We share data with third-party platforms you connect to our service:

• Facebook (Meta): We send conversion events via Facebook Conversions API for attribution purposes
• Google Ads: We access campaign performance data and metrics via Google Ads API
• Shopify: We receive order and customer data to track e-commerce performance
• Other Advertising Platforms: We access campaign data you authorize

4.2 Service Providers

We use trusted third-party service providers for:

• Cloud hosting and data storage (Vercel, Supabase)
• Authentication services
• Payment processing
• Customer support tools

4.3 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests.

5. Data Security

We implement industry-standard security measures to protect your data:

• Encryption in transit (HTTPS/TLS)
• Encryption at rest for sensitive data
• Regular security audits and updates
• Access controls and authentication
• Secure data centers with SOC 2 compliance

6. Data Retention

We retain your data for as long as your account is active or as needed to provide services. You may request deletion of your data at any time by contacting us. We will retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

7. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your data
• Portability: Request a copy of your data in a portable format
• Objection: Object to certain data processing activities
• Restriction: Request restriction of data processing

To exercise these rights, please contact us at privacy@getsails.com

8. Cookies and Tracking

We use cookies and similar tracking technologies to:

• Maintain your session and authentication
• Remember your preferences
• Analyze platform usage and performance
• Track marketing campaign effectiveness

You can control cookies through your browser settings. However, disabling cookies may limit some functionality of our platform.

9. International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.

10. Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of the service after changes become effective constitutes acceptance of the revised Privacy Policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: